Capital Markets · Equity Financing
Equity Roadshow Purpose
This question asks what happens during a roadshow and why company executives use it before a financing.
Interview question
- Difficulty
- Easy
- Topic
- Capital Markets
- Subtopic
- Equity Financing
What this question trains
This problem tests your understanding of how companies market a financing to professional investors and how the capital raising process works in practice. In an investment banking interview, you should be able to explain that executives meet with institutional investors to present the business, answer questions, and generate demand for the deal, because interviewers want to see that you understand the investor marketing step that sits between announcing a transaction and completing it.