User Engagement Metrics II

This question practices how to think about engagement metrics in TMT companies, especially when a product is built for repeat daily use. Candidates should understand what DAU and MAU represent, how the ratio is interpreted, and why interviewers care about whether a metric actually fits the business model. In interviews, this tests whether you can distinguish between products that naturally have habitual usage, such as social or messaging apps, and products where user frequency is lower or more episodic, where the same metric can be misleading. It also checks that you can explain why investor and management teams use simple operating metrics to judge product stickiness and user behavior.