Demand Aggregation

This question tests whether you can explain a common digital platform model in simple terms, where a company sits between consumers and businesses and concentrates demand on one shared service. In TMT interviews, this matters because many high-growth companies depend on aggregation, network effects, and platform economics rather than owning the underlying product or content themselves. Interviewers use this type of question to see whether you understand how consumer traffic, data, and distribution can be packaged into a scalable business model, and how different examples in retail, reviews, and media fit that framework.