Technology Product Bundling

This problem practices a candidate’s understanding of product bundling, a common strategy in TMT where companies package multiple offerings together to increase customer value, improve retention, and raise revenue per user. Interviewers ask about bundling because it tests whether you can think like a commercial strategist, not just a financial analyst, and whether you understand how software and digital platforms use pricing, cross-sell, and ecosystem effects to compete. The key reasoning is to distinguish products that are tightly related in use from those that are only connected through pricing or customer behavior, and to explain why bundling can make an offering more attractive in the market.