User Engagement Metrics I

This problem practices how to think about engagement as a business driver in TMT and media, not just as a product metric. In an investment banking interview, a strong answer should show that you know how to evaluate whether users are active, returning, and moving toward monetization, and how those behaviors connect to retention and recurring revenue.

Interviewers ask this kind of question to test whether you can separate surface level traffic from meaningful customer usage, and whether you can choose metrics that reflect both audience interest and business quality. A good response should cover activity, frequency, time spent, retention, subscriber behavior, and conversion signals, while showing an understanding of why these measures matter for long term revenue durability and company performance.