Industry Specific · Technology, Media & Telecommunications (TMT)
Spotify 2020 Licensing Agreement
This question asks you to identify a major strategic licensing deal Spotify announced in 2020.
Interview question
- Difficulty
- Easy
- Topic
- Industry Specific
- Subtopic
- Technology, Media & Telecommunications (TMT)
What this question trains
This problem tests your awareness of major industry developments in TMT, especially how digital media platforms use content deals to build scale and differentiate themselves. It focuses on Spotify’s expansion beyond music into podcasts and audiobooks, and on how strategic partnerships can support a broader platform strategy. Interviewers ask questions like this to see whether candidates can connect headline transactions to a company’s growth thesis, competitive positioning, and long term strategy in the media and technology space.