OTT Programming Types

This problem tests basic knowledge of the OTT business model within TMT, especially how streaming platforms decide what content to offer. A strong answer requires understanding the difference between content a platform creates itself and content it secures from third parties, as well as the strategic tradeoffs between exclusivity, cost, and catalog control. Interviewers ask questions like this to see whether candidates understand the drivers of subscriber growth, competitive differentiation, and content economics in digital media.